Dude perfect youtube11/12/2023 The latter includes an arena tour that went to 24 North American cities in its third rendition this past summer and drew over 300,000 people, including 21 sellouts. The company boasts multiple revenue streams, from sponsorship (their website lists 28 partner brands including Bass Pro Shops, Chipotle, Dr Pepper and SoFi) to merchandise (DP logos are found on everything from Frisbees to hats) to books (“101 Tricks, Tips, and Cool Stuff” retails for $17.99) and now even live events. A channel they started for fun while they held traditional jobs in fields such as real estate and landscaping became a full-time career in 2014 and now brings in upwards of $20 million in revenue per year. They are all between the ages of 33 and 35 and all now have kids of their own, but they continue to cling to their own childhood with every go-kart paintball battle and Guinness World Record-breaking archery trick shot. The group’s five co-founders and owners – they each own 20% of the company - met as roommates at Texas A&M. That means never straying an inch from their faith and family-friendly approach that has catapulted them from backyard basketball trick-shot videos on YouTube in 2009 to more than 100 million social media followers today. “A lot of what we do is just playing off each other, competing and not taking ourselves too seriously,” Toney said afterward while standing on a pickleball court in their studio. (Despite claiming to have played high school basketball with Texans running back Rex Burkhead, Jones was unsuccessful.) In between, the Dudes kept one eye on the game, cheered for players on their fantasy squads and poked fun at themselves with a level of self-awareness that often drew hushed laughs from Prime’s 60-person on-site crew. Later, Jones was challenged to get a player actively participating in the football game to text him back. Another included Toney and Jones sitting on collapsible seats above dunk tanks facing each other they’d take turns trying to predict the game’s next play - run or pass - for a chance to throw a football at a target that would dunk their friend. One segment included the group debating Philly food versus Houston food. The Dudes were still loose, still creative and still funny. Some opportunities not worth gambling on.As two fog machines began churning, cueing the imminent start to the broadcast, Toney quipped, “Ninety seconds!” And with only seconds to air time, Tyler Toney, Dude Perfect’s bearded mouthpiece, poked fun at a stagehand who was giving less-than-precise updates to the Dudes on when they’d actually be going live. Five minutes before air, Cody Jones, another member clad in a Bryce Harper Phillies jersey, made a last-minute tweak to his fantasy football team, plucking Houston Texans kicker Ka’imi Fairbairn from the waiver wire to keep pace in the Dudes’ ultra-competitive league. Now, 10 minutes before the broadcast went live at their Frisco, Texas, headquarters-turned-production set, Garrett Hilbert and twins Cory and Coby Cotton – three members of the troupe – were casually working on their jump shots on a full-length court adjacent to the broadcast’s makeshift studio set. The members of the group had already spent weeks honing their six scripted segments for the show, and their day had started at 7 a.m. 3, and every little moment inside a nondescript warehouse served as a case study in how five sports-obsessed best friends known as Dude Perfect had become Gen Z magnets and disrupted the entertainment industry. It was the final minutes before the start of Amazon Prime’s “Thursday Night Football” alternate broadcast of the Philadelphia Eagles-Houston Texans game on Nov. Dallas Cowboys quarterback Dak Prescott (second from left) and wide receiver CeeDee Lamb (second from right) joined the guys during their Nov.
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